Stitch Fix (SFIX) Shares Plummet: What's Going On?
AInvestFriday, Jan 10, 2025 2:29 pm ET
1min read
SFIX --


Stitch Fix (SFIX) shares are taking a nosedive today, with the stock down over 12% in intraday trading. The online personalized-apparel retailer reported its fiscal Q4 results yesterday, and the market isn't happy with what it saw. Let's dive into the numbers and find out what's causing the share price to plummet.



1. Revenue decline: Stitch Fix's revenue for the quarter fell by 22% year over year to $375.8 million. This decline was slightly better than expected, but it's still a significant drop. The company attributed this decline to a decrease in active clients and lower spending per client.
2. Active clients and revenue per client: The number of active clients fell by 13% to 3,297,000, while the average net annual revenue per active client decreased by 9% to $497. This double whammy of fewer customers and lower spending per customer is a clear sign that Stitch Fix's growth engine is stalling.
3. Operating loss and free cash flow: Stitch Fix narrowed its operating loss by 68% to $31.2 million, largely due to cost-cutting measures. The company also generated positive free cash flow of $17.7 million for the quarter, marking the third consecutive quarter of positive FCF. However, these improvements were not enough to satisfy investors.
4. U.K. market exit: Stitch Fix announced plans to exit the U.K. market, where it has struggled to gain traction. This decision is another sign that the company is focusing on cost-cutting and streamlining its operations.
5. Fiscal 2024 outlook: Management guided for fiscal 2024 revenue to decline by 20% to 16% year over year. This outlook fell significantly short of Wall Street's expectations and further dampened investor sentiment.

In conclusion, Stitch Fix's shares are plummeting today due to a combination of factors, including revenue decline, a decrease in active clients and revenue per client, and a disappointing outlook for fiscal 2024. The company's cost-cutting measures and plans to exit the U.K. market have not been enough to reassure investors. As Stitch Fix continues to grapple with these challenges, it remains to be seen whether the company can turn its fortunes around and regain investor confidence.
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