Stifel Reaffirms The Trade Desk as Sector Favorite Amid Market Volatility

Thursday, Jan 15, 2026 8:25 am ET1min read
TTD--

Stifel reaffirmed a 'Buy' rating on The Trade Desk, Inc. (TTD), calling it its top pick in the Ad Tech sector. Despite a 50% decline in the last six months, TTD has a 'Buy' or equivalent rating from over half of analysts. Stifel notes that TTD is past rollout problems with its Kokai platform and well-positioned to move beyond tough comparisons. The firm expects headline revenue growth figures to look significantly better in 2Q and beyond.

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