STEPN Partners With Argentina Football Association For Global Web3 Expansion

STEPN, a leading Web3 lifestyle app, has announced a significant global partnership with the Argentina Football Association (AFA), the World Cup winners and one of the most celebrated teams in football history. This two-year collaboration brings together two global leaders in their respective fields, with STEPN boasting over 5.7 million registered users worldwide and the AFA known for its footballing excellence, passion, and legacy.

The partnership aims to merge the worlds of elite-level sports and fitness, bringing the energy of the Argentina Football Association to STEPN's global community of everyday movers. To kick off the collaboration, STEPN and the AFA will launch a series of raffles featuring limited-edition Genesis Sneakers, each digitally crafted to honor the Argentina team’s rich legacy. These designs celebrate different facets of the team’s history, drawing on the national colors, iconic players, and championship moments.

Leandro Petersen, AFA’s Commercial and Marketing Director, highlighted the significance of this partnership, stating that it aligns with the AFA's global expansion strategy. He emphasized that the collaboration will focus on a series of NFT releases that promote a healthy, smart, and fun lifestyle. Petersen also noted that the partnership will help the AFA reach millions of users in the Web3 space, consolidating the passion and excellence of the Argentina National Team for the next generation of fans.

FSL Co-Founder Yawn Rong shared his enthusiasm for the collaboration, describing it as an incredible milestone for STEPN and the entire Web3 movement. He praised the Argentina National Association for representing discipline, excellence, and passion, qualities that inspire STEPN's global community. Rong emphasized that the partnership is about more than just football or fitness; it’s about connecting people through movement, legacy, and shared ambition.

As part of the long-term collaboration, STEPN and the AFA will also roll out a series of physical rewards, including official signed jerseys and match tickets to AFA games. These rewards offer fans unique ways to engage with their favorite team both online and in real life, building a future where sport, technology, and movement intersect. From in-app activations to real-world prizes, this collaboration is set to unlock a new kind of fandom, powered by motion and inspired by champions.

STEPN, known for incentivizing exercise through rewards, requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS, further solidifying its position as a leader in the Web3 lifestyle app space.