Stellantis: Reversing U.S. Sales Declines in 2025
Friday, Jan 10, 2025 11:51 am ET
1min read Stellantis, the world's leading automaker, is set to reverse years-long declines in U.S. sales and market share in 2025. The company, which produces iconic brands like Jeep, Chrysler, Dodge//SRT, Ram, Alfa Romeo, and FIAT, is executing its bold strategic plan, Dare Forward 2030, to become a carbon net zero mobility tech company by 2038. To achieve this, Stellantis is focusing on growing its U.S. retail market share, investing in new electric vehicle (EV) models, and expanding its product portfolio.
Stellantis' U.S. sales, including retail and fleet, have declined every year since 2018, with its overall U.S. market share falling from 12.6% in 2019 to 9.6% in 2023. To reverse this trend, Stellantis aims to grow its U.S. retail sales and market share in 2025 by focusing on the following strategies:
1. Grow U.S. retail market share: Stellantis is prioritizing the growth of its U.S. retail market share by revamping its U.S.-focused leadership team and mending bonds with dealers. This includes offering additional incentives and releasing new products to attract customers.
2. Invest in new electric vehicle models: Stellantis is investing heavily in the development of new EV models to meet the growing demand for electrified vehicles. The company plans to launch an all-new, all-electric premium SUV in 2025, based on the STLA Medium platform. This platform is designed for premium vehicles and can accommodate battery packs between 87-105 kilowatt-hours for a driving range of up to 440 miles (700 kilometers).
3. Expand product portfolio: Stellantis is expected to introduce 30 new models across its brands in 2025, including electric SUVs, luxury vehicles, and city cars. This diverse range of products will help Stellantis appeal to a broader range of customers and maintain its competitive edge in the market.
4. Adapt to potential regulations: Stellantis is preparing for potential changes in all-electric vehicle incentives and tariffs on Canada and Mexico, which could impact its U.S. operations. The company is working on scenarios to adapt to these potential changes and may create additional jobs in the U.S. as a result.
Stellantis' ambitious plans for 2025 include growing its U.S. retail market share, investing in new electric vehicle models, and expanding its product portfolio. By implementing these strategies, Stellantis aims to reverse its U.S. sales declines and maintain its market share in the face of intense competition from Chinese automakers. The company's focus on technological innovation, sustainability, and customer-focused products will help it achieve its long-term goals for carbon neutrality and electrification.
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