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Stellantis' EV Ambitions Uncertain as Maserati Plans Unclear

Clyde MorganTuesday, Nov 5, 2024 1:28 pm ET
2min read
Stellantis, the world's fourth-largest automaker, has been facing uncertainty regarding its luxury brand Maserati's electric vehicle (EV) plans. Reports from Italian trade unionists suggest that Stellantis CEO Carlos Tavares did not confirm previously announced electrification plans for Maserati during a recent visit to the brand's plant in Modena. This lack of clarity has raised concerns about the company's ambitious EV targets and its ability to compete in the luxury EV market.

Maserati's EV plans were previously announced, including the launch of the electric version of the MC 20 sports car in mid-2025, the all-new full-size Levante SUV in 2027, and the new Quattroporte luxury sedan in 2028. However, Stellantis CEO Carlos Tavares did not confirm these plans during a recent visit to Maserati's plant in Modena, raising concerns about the brand's commitment to its electrification roadmap. Investors may be cautious about Stellantis' ability to execute its ambitious electrification strategy and achieve its goal of carbon net zero by 2038, especially if key brands like Maserati face delays or uncertainties in their EV plans.


The uncertainty around Maserati's EV plans could impact Stellantis' overall EV strategy and market position. Maserati's luxury segment is crucial for Stellantis' premium offerings, and its electrification plans are a key part of the company's "Dare Forward 2030" strategic plan. If Maserati's EV plans are delayed or scaled back, it could impact Stellantis' ability to meet its ambitious EV targets, such as achieving a 100% BEV mix in Europe and a 50% mix in the U.S. by 2030. Additionally, any uncertainty surrounding Maserati's EV plans may negatively impact Stellantis' stock price, as investors look for clear signals on the company's commitment to its EV transition.


Stellantis' shares fell 3.5% following the news, reflecting investor concerns about the potential impact on the company's EV transition. Maserati's EV plans are crucial to Stellantis' goal of achieving 100% BEV sales in Europe and 50% in the US by 2030. A delay or scale-back could lead to missed targets and increased competition from other luxury EV brands like Audi, BMW, and Mercedes-Benz. Moreover, Maserati's profitability is essential to Stellantis' overall financial performance, with the brand contributing significantly to the group's adjusted operating income. Any setbacks in Maserati's EV plans could negatively impact Stellantis' financial outlook, potentially leading to revised guidance and lower stock prices.

In conclusion, the uncertainty surrounding Maserati's EV plans poses a significant risk to Stellantis' ambitious electrification goals and its overall financial performance. Investors should closely monitor the situation and evaluate the potential impact on the company's EV transition and stock price. As the luxury EV market becomes increasingly competitive, Stellantis must address the concerns raised by Italian trade unionists and provide clear communication on Maserati's EV roadmap to maintain investor confidence and achieve its long-term objectives.
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