Stellantis plans to double the production capacity at its Kenitra plant in Morocco to 535,000 vehicles annually, with a focus on electric supermini cars such as the Opel Rocks-e and Citroën Ami. The expansion will increase local sourcing to 75% by 2030 and enable the manufacture of hybrid engines and three-wheeled vehicles. Morocco's automotive sector is expected to surpass one million vehicles in production capacity, with exports seeing a 6.3% increase to $17bn last year.
Title: Stellantis Doubles Production Capacity at Kenitra Plant, Boosting Electric Car Production
Stellantis NV, a leading automotive manufacturer, has announced plans to more than double the production capacity at its Kenitra plant in Morocco, aiming to reach an annual output of 535,000 vehicles by 2025. The expansion, valued at €1.2 billion ($1.4 billion), will focus on increasing the production of supermini electric cars, including the Citroën Ami, Opel Rocks-e, and Fiat Topolino, from 20,000 to 70,000 units [1][2][3][4].
The expansion is expected to raise the local sourcing rate to 75% by 2030, up from the current rate of around 69% [1]. This significant increase in local sourcing aligns with Morocco's strategy to enhance its automotive sector's competitiveness and sustainability. Additionally, Stellantis plans to produce hybrid engines and three-wheeled vehicles at the Kenitra facility [1][2][3].
The Kenitra plant, which opened in 2019, achieved a production capacity of 200,000 vehicles in 2020. With the expansion, Morocco's automotive industry is poised to exceed a production capacity of one million vehicles [1][3]. Industry minister Ryad Mezzour noted that the country's automotive exports rose by 6.3% to a record 157 billion dirhams ($17 billion) in 2024 [1][3].
The expansion project is a major step forward in Morocco's efforts to become a continental leader in the automotive sector and a hub for investments in sustainable and electric mobility. The project is expected to generate new job opportunities, particularly benefiting young people in the region, and support Morocco's industrial policies under the leadership of King Mohammed VI [4].
References:
1. [1] https://www.reuters.com/world/africa/stellantis-expands-production-capacity-morocco-plant-2025-07-17/
2. [2] https://finance.yahoo.com/news/stellantis-doubles-kenitra-plant-capacity-112306981.html
3. [3] https://auto.economictimes.indiatimes.com/news/industry/stellantis-expands-production-capacity-at-morocco-plant/122743779
4. [4] https://www.assahifa.com/english/morocco/morocco-doubles-down-on-automotive-industry-with-e1-2-billion-stellantis-expansion-in-kenitra/
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