Stellantis Axes First Level 3 Advanced Driver-Assistance Program: A Shift in Focus for the Global Automaker
ByAinvest
Tuesday, Aug 26, 2025 7:58 am ET1min read
STLA--
Level 3 ADAS allows for hands-free and eyes-off driving under specific conditions, enabling drivers to engage in activities such as watching movies or reading books. However, Stellantis has confirmed that this technology was never launched, despite being fully developed as part of the AutoDrive program [1].
The company has stated that the lack of market demand for Level 3 technology is the primary reason for the shelving of the program. Stellantis is now focusing on leveraging its acquisition of the tech startup aiMotive to deliver the next generation of AutoDrive [1].
Stellantis' strategic shift in software development is part of a broader trend in the automotive industry, where companies are increasingly relying on suppliers to deliver software technology. This approach allows automakers to reduce initial costs and mitigate the risk of failure [1].
The cancellation of the Level 3 program is the latest sign of Stellantis' struggles to execute its tech ambitions. The company is currently under new leadership, with CEO Antonio Filosa expected to outline a new strategic direction in early 2026 [1].
Stellantis' net sales are primarily distributed across North America, France, Brazil, Italy, Germany, the UK, Turkey, Spain, and Belgium. The company's shares have experienced a significant decline in the past year, with a 40% loss in value [1].
References:
[1] https://www.reuters.com/business/autos-transportation/stellantis-shelves-level-3-driver-assistance-program-it-downscales-software-2025-08-26/
Stellantis, a leading car manufacturer, has canceled its first Level 3 advanced driver-assistance program. The company is organized into 4 sectors: passenger and light commercial vehicles, luxury vehicles, automotive equipment, and other services. Its net sales are primarily distributed in North America, France, Brazil, Italy, Germany, the UK, Turkey, Spain, and Belgium.
Stellantis, a leading global automaker, has announced the shelving of its first Level 3 advanced driver-assistance program (ADAS), known as AutoDrive. The decision comes amid concerns about high costs, market viability, and technological challenges [1].Level 3 ADAS allows for hands-free and eyes-off driving under specific conditions, enabling drivers to engage in activities such as watching movies or reading books. However, Stellantis has confirmed that this technology was never launched, despite being fully developed as part of the AutoDrive program [1].
The company has stated that the lack of market demand for Level 3 technology is the primary reason for the shelving of the program. Stellantis is now focusing on leveraging its acquisition of the tech startup aiMotive to deliver the next generation of AutoDrive [1].
Stellantis' strategic shift in software development is part of a broader trend in the automotive industry, where companies are increasingly relying on suppliers to deliver software technology. This approach allows automakers to reduce initial costs and mitigate the risk of failure [1].
The cancellation of the Level 3 program is the latest sign of Stellantis' struggles to execute its tech ambitions. The company is currently under new leadership, with CEO Antonio Filosa expected to outline a new strategic direction in early 2026 [1].
Stellantis' net sales are primarily distributed across North America, France, Brazil, Italy, Germany, the UK, Turkey, Spain, and Belgium. The company's shares have experienced a significant decline in the past year, with a 40% loss in value [1].
References:
[1] https://www.reuters.com/business/autos-transportation/stellantis-shelves-level-3-driver-assistance-program-it-downscales-software-2025-08-26/
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