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ByAinvest
Thursday, Sep 4, 2025 2:13 pm ET1min read
Walmart-backed fintech OnePay has launched its own wireless phone plan, OnePay Wireless, in partnership with Gigs. The prepaid plan offers unlimited talk, text, and 5G data through AT&T, as well as 10GB of mobile hotspot data for $35 per 30-day billing cycle. This move aligns with OnePay's "super app" strategy, offering a range of financial and non-financial services through a single account.
Walmart-backed fintech company OnePay has expanded its suite of services by launching OnePay Wireless, a prepaid wireless plan in partnership with Gigs. The new plan offers unlimited talk, text, and 5G data through AT&T, along with 10GB of mobile hotspot data, for $35 per 30-day billing cycle [1].OnePay, created in 2021, has been methodically building out its offerings to become an American super app similar to international offerings like WeChat or Alipay. The company's services already include credit and debit cards, high-yield savings accounts, buy now, pay later loans, and a digital wallet with peer-to-peer payments [2].
The OnePay Wireless plan, available within the OnePay app starting Wednesday, is activated in-app with a few clicks and does not require credit checks or activation fees. This move aligns with OnePay's "super app" strategy, aiming to provide a comprehensive range of financial and non-financial services through a single account.
Gigs CEO Hermann Frank stated that embedding wireless plans into fintech services can lower AT&T's customer acquisition costs, which can be shared with end users. The average consumer often overpays for their phone bill, and this new plan offers a product at a price point about half of what typical consumers currently pay, with all modern features [1].
OnePay's latest addition to its app follows the company's recent announcements of a credit card program in partnership with Synchrony and installment loans powered by Klarna. These services are part of OnePay's broader initiative to serve as a digital front door for both general-purpose and private-label cards, enhancing the user experience and accessibility of financial services [2].
References:
[1] https://www.cnbc.com/2025/09/03/walmart-backed-onepay-adds-wireless.html
[2] https://www.pymnts.com/mobile/2025/onepay-furthers-super-app-initiative-by-adding-branded-wireless-plan/
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