Starbucks Trading Volume Drops 396% to $1357 Billion Ranking 76th Amid Expansion Plans in China

On April 10, 2025, Starbucks' trading volume was $13.57 billion, down 39.6% from the previous day, ranking 76th in the day's stock market. Starbucks (SBUX) fell 4.60%.

Starbucks has announced a significant expansion plan in China, aiming to open 3,000 new stores by the end of 2025. This aggressive growth strategy is part of the company's long-term plan to capitalize on the growing coffee market in China, which is expected to reach $20 billion by 2025. The expansion will focus on tier-2 and tier-3 cities, where the coffee culture is still developing but shows great potential.

Starbucks has also introduced a new loyalty program in the United States, offering customers personalized rewards and discounts based on their purchasing habits. The program, called Starbucks Rewards+, is designed to enhance customer engagement and drive repeat business. The new program includes features such as free refills on brewed coffee, birthday rewards, and exclusive offers for members.

Starbucks has faced criticism for its labor practices, with employees in several countries protesting for better wages and working conditions. The company has responded by announcing a global initiative to improve employee benefits and working conditions. The initiative includes a commitment to pay a living wage in all countries where Starbucks operates, as well as providing better healthcare and retirement benefits for employees.