Starbucks Trading Volume Drops 31.63% Ranking 139th in Market as Expansion Plans Unveiled

On July 24, 2025, Starbucks' trading volume was $742 million, a 31.63% decrease from the previous day, ranking 139th in the day's stock market. Starbucks (SBUX) fell 2.31%, marking two consecutive days of decline, with a total drop of 3.34% over the past two days.

Starbucks has announced a new initiative to expand its presence in the Chinese market. The company plans to open 300 new stores in China by the end of 2025, focusing on tier-2 and tier-3 cities to tap into the growing demand for premium coffee experiences. This expansion is part of Starbucks' long-term strategy to increase its market share in the region.

Starbucks has also introduced a new loyalty program aimed at enhancing customer engagement and retention. The program offers personalized rewards and discounts based on individual purchasing habits, encouraging repeat visits and increased spending. This move is expected to drive sales growth and strengthen customer loyalty.

Starbucks has faced criticism for its environmental practices, particularly regarding the use of single-use plastics. In response, the company has committed to reducing its plastic waste by 50% by 2030. This initiative includes the development of more sustainable packaging solutions and the promotion of reusable cups among customers.