Starbucks Trading Volume Drops 24.86% to $7.99 Billion Ranking 92nd Despite Expansion Plans in China

On April 17, 2025, Starbucks' trading volume was $7.99 billion, down 24.86% from the previous day, ranking 92nd in the day's stock market. Starbucks (SBUX) rose 0.92%.

Starbucks has announced a significant expansion plan in China, aiming to open 3,000 new stores by the end of 2025. This aggressive growth strategy is part of the company's long-term plan to capitalize on the growing coffee market in China, which is expected to reach $20 billion by 2025. The expansion will focus on tier-2 and tier-3 cities, where the coffee culture is still developing but shows great potential.

Starbucks has also introduced a new loyalty program in the United States, offering customers personalized rewards and discounts based on their purchasing habits. The program, called Starbucks Rewards, aims to enhance customer engagement and drive repeat business. The new program includes features such as free drinks after a certain number of purchases, exclusive offers, and personalized recommendations.

Starbucks has partnered with a leading technology company to develop a new mobile app that will allow customers to order and pay for their drinks in advance. The app will also provide customers with real-time updates on wait times and store locations, making the ordering process more convenient and efficient. The new app is expected to launch in the second quarter of 2025 and will be available in all Starbucks stores across the United States.