Starbucks Surges to 95th Most Traded Stock with $953 Million Volume Amid Earnings Speculation

On July 22, 2025, Starbucks (SBUX) experienced a significant surge, with its trading volume reaching $953 million, marking a 41.43% increase from the previous day. This surge positioned Starbucks as the 95th most traded stock of the day, reflecting heightened investor interest and market activity. The stock closed the day with a 4.62% gain, underscoring its strong performance amidst broader market dynamics.

Starbucks' recent surge is driven by a mix of bullish earnings speculation and bearish operational concerns. The upcoming earnings report on July 29 is a critical event that could redefine the company's near-term trajectory. Analysts are divided, with some predicting a potential earnings per share (EPS) beat despite a 28% year-over-year decline in consensus estimates. This divergence in analyst sentiment has created a volatile environment, with investors pricing in both a pre-earnings rally and the risk of a post-report selloff.

The stock's approach to its 200-day moving average of $95.41 further amplifies short-term tension as traders anticipate a catalyst-driven breakout. The options market reflects this volatility, with high gamma and leverage ratios in $94 call/put contracts. This suggests that traders are positioning for significant price movements ahead of the earnings report, with both bullish and bearish strategies in play.

Starbucks' recent performance highlights the unique dynamics within the restaurant sector. While McDonald’s, the sector leader, traded flat with a modest gain, Starbucks' outperformance reflects its earnings-driven narrative. This divergence underscores that Starbucks' rally is more tied to its earnings report and analyst commentary than sector-wide trends. Investors are closely monitoring the stock's movements, particularly its approach to the 200-day moving average and the potential for a breakout or breakdown.