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Starbucks' store closures signal a shift in strategy to address underperformance.
ByAinvest
Thursday, Jan 1, 2026 10:25 pm ET1min read
Starbucks shares have risen by 25% following the recruitment of Brian Niccol in August 2024. However, investors soon realized that the company's challenges do not have a quick fix. Starbucks has begun closing underperforming stores, which is seen as a step in the right direction. Despite the initial excitement, the task at hand is complex and requires time and effort to resolve.
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