Starbucks Stock Drops 1.16% with 10.58 Billion Shares Traded Ranking 59th in Market Activity

On May 28, 2025, Starbucks (SBUX) experienced a decline of 1.16%, with a trading volume of 10.58 billion, ranking 59th in the day's stock market activity.

Starbucks has announced a significant change to its rewards program, which is likely to disappoint many loyal customers. The company periodically updates the "Terms of Use" for its rewards program, and this latest change is expected to have a notable impact on its loyalty members. In 2023, Starbucks made one of its most substantial changes to the program, and this new adjustment continues that trend.

Starbucks has also been focusing on its matcha offerings, recently replacing its sweetened matcha with an unsweetened version in response to consumer feedback and demand. This change aligns with the company's efforts to cater to evolving customer preferences and maintain its competitive edge in the beverage market.

Additionally, Starbucks continues to invest in its employees' education and development. The company offers eligible partners the opportunity to earn a bachelor's degree with 100% tuition coverage, along with coaching, counseling, and advising through Arizona State University. This initiative underscores Starbucks' commitment to supporting its workforce and fostering a culture of continuous learning and growth.