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Starbucks is set to impress coffee aficionados and fall enthusiasts alike with the return of its beloved Pumpkin Spice Latte (PSL) on August 26, 2025. The heralded return of the PSL marks the unofficial onset of autumn and remains a significant seasonal event for the company since its introduction in 2003. Starbucks' fall menu launch coincides with the arrival of other favorite treats such as the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and the Pecan Crunch Oatmilk Latte, drawing seasonal aficionados back to its stores.
This year,
introduces new items alongside its classics, adding the Pecan Oatmilk Cortado and Italian Sausage Egg Bites to its offerings. The Pecan Oatmilk Cortado, crafted with Starbucks’ Blonde Espresso and steamed milk, caters to those who prefer a more concentrated coffee experience. This new cortado seeks to complement the established Brown Sugar Oatmilk Cortado introduced earlier in the year.The PSL maintains its position as Starbucks’ most popular seasonal beverage, celebrated for its unique blend of real pumpkin flavor, traditional pumpkin spices like cinnamon, nutmeg, and clove, combined with Starbucks' Signature Espresso and steamed milk. It's available to consumers hot, iced, or blended, always topped with whipped cream and a dash of pumpkin pie spices.
While Dunkin' has edged out Starbucks in timing with its August 20 menu release, the anticipation surrounding Starbucks' offerings persists. The Pumpkin Spice Latte, in particular, continually garners excitement as it heralds the transition from summer to fall across Starbucks locations. The company hopes that the addition of new menu items will further entice customers eager for the warmth and spice emblematic of the autumn season.
Overall, Starbucks' fall menu promises not only to uphold tradition but also cater to evolving consumer interests with innovative new options. This balance between old favorites and new offerings is anticipated to attract a wide array of customers, providing an inviting, albeit familiar, experience reflective of the changing seasons. As analysts predict, the continued popularity of the PSL and the novelty of the incoming items are likely to drive significant customer engagement and sales throughout the fall season.

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