Starbucks Fall Menu 2025 Launches with Iconic PSL Amidst Declining In-Store Sales

Starbucks is set to launch its highly anticipated fall menu on August 26, 2025, ushering in the season with a mix of returning favorites and exciting new additions. At the heart of the lineup is the iconic Pumpkin Spice Latte (PSL), which celebrates its 22nd year as the coffee chain’s most popular seasonal beverage. Comprising real pumpkin flavor, spices like cinnamon, nutmeg, and clove, espresso, and steamed milk, the PSL is available in hot, iced, or blended versions, topped with whipped cream and pumpkin pie spices.

Alongside the beloved PSL, Starbucks is bringing back several other signature autumn beverages that have captured the hearts of consumers over the years. These include the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and the Pecan Crunch Oatmilk Latte, all of which have developed a dedicated following. The Pumpkin Cream Cold Brew offers a refreshing twist with its smooth cold brew coffee accentuated by pumpkin cream, while the Iced Pumpkin Cream Chai delivers the perfect blend of spices in a chilled format.

This fall, Starbucks also introduces new offerings, aiming to diversify its seasonal selections. The debut of the Pecan Oatmilk Cortado stands out, showcasing pecan, brown butter, and holiday baking spice flavors in a harmonious espresso beverage with steamed oatmilk. Starbucks' beverage developers have crafted this drink to encapsulate the essence of autumn, achieving a balance between bold coffee notes and comforting seasonal flavors.

On the food front, Starbucks presents its savory Italian Sausage Egg Bites, which are anticipated to complement the coffee experience perfectly. These egg bites are crafted with Italian sausage, sundried tomato pesto, basil, eggs, and Monterey Jack cheese, providing a satisfying and warm breakfast option for customers. Returning treats such as the Pumpkin Cream Cheese Muffin and Raccoon Cake Pop continue to round out the offering, delivering familiar tastes that many look forward to each season.

For those venturing into Reserve Roasteries or stores, Starbucks Reserve locations offer exclusive beverages such as the Tiramisu Latte and Pumpkin Spice Whiskey Barrel-Aged Manhattan, elevating the traditional coffee experience into something uniquely seasonal and indulgent.

Starbucks, conscious of the shifting consumer preferences towards health and wellness, has also introduced two coconut water-based beverages—the Coco Cold Brew and Coco Matcha. These drinks blend refreshing coconut water with caffeine, embodying a lighter, alternative option to traditional coffee. Available at select locations across the United States, they represent the company's effort to innovate within the health-conscious sector.

The rollout of the 2025 fall menu appears strategic in revitalizing customer engagement amidst concerns over waning in-store traffic and sales. The familiar yet refreshed menu offerings are positioned to draw in both loyal customers and new patrons eager to explore Starbucks' evolving autumn flavors. Overall, Starbucks is leveraging its seasonal offerings not only to celebrate fall but to bolster its market presence during a period traditionally associated with warm beverages and comforting flavors.

As the launch date approaches, Starbucks enthusiasts are eagerly preparing for the arrival of these seasonal delights, with the PSL serving as a flagship for the cultural phenomena that has permeated coffee shops globally. Whether sticking to classic pumpkin flavors or venturing into new pecan and coconut offerings, Starbucks remains committed to providing an inclusive menu that captures the essence of fall in every cup.