Starbucks Brings Back Pumpkin Spice Latte for Fall Season 2025

Starbucks is bringing back its Pumpkin Spice Latte on Tuesday, marking the beginning of its fall menu season. The PSL remains the chain's most popular fall drink, and this year it's accompanied by new menu additions. The early fall launch is seen as a way to boost sales and attract customers before the winter holiday season.

Starbucks is set to kick off its fall menu season on Tuesday, August 26, with the return of its iconic Pumpkin Spice Latte (PSL) [1]. This marks the beginning of the annual fall menu, which includes a mix of returning favorites and new additions. The early launch is seen as a strategic move to boost sales and attract customers ahead of the winter holiday season.

The PSL, which was first introduced in 2003, remains Starbucks' most popular seasonal beverage [2]. This year, the drink will be available in hot, iced, or blended forms, topped with whipped cream and pumpkin pie spices. Other returning favorites include the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and Pecan Crunch Oatmilk Latte.

New to the fall menu are the Pecan Oatmilk Cortado and Italian Sausage Egg Bite. The Cortado, a new style of coffee drink introduced earlier this year, is made with three ristretto shots of Blonde Espresso and steamed milk. The Italian Sausage Egg Bite is a new food item that complements the coffee chain's fall offerings.

The early fall launch of the menu is part of Starbucks' strategy to bolster sales, which have been declining in recent quarters. According to Starbucks' July earnings report, U.S. sales declined by 2% in the third quarter compared to the same period last year [2]. The company is hoping that the fall menu, with its blend of old and new items, will provide a boost to its in-store traffic and sales.

References:
[1] https://www.usatoday.com/story/money/food/2025/08/26/pumpkin-spice-latte-starbucks-fall-menu/85818135007/
[2] https://www.cbsnews.com/sanfrancisco/news/starbucks-pumpkin-spice-latte-returns-august-2025/