Starbucks to use AI to automate inventory tracking, free up baristas for customer interaction.

Starbucks is adopting AI technology to track inventory in its coffeehouses, replacing manual counting with automated counting that uses computer vision, 3D spatial intelligence, and augmented reality. This will enable baristas to focus on customer interactions and free up time. The technology has been rolled out across 11,000 locations in North America and is estimated to increase inventory counting frequency by eight times.

Starbucks has announced the implementation of artificial intelligence (AI) technology to manage inventory in its coffeehouses, marking a significant shift from traditional manual counting methods. This move aims to enhance operational efficiency and improve customer service by freeing up baristas' time for customer interactions.

The AI-powered automated counting system, developed in collaboration with Redmond-based software company NomadGo, utilizes computer vision, 3D spatial intelligence, and augmented reality to assess inventory levels. By using handheld tablets, baristas can quickly scan items and instantly see what is in stock, ensuring popular ingredients like cold foam, oat milk, and caramel drizzle are always available. The technology is expected to be fully deployed across all Starbucks locations in North America by the end of the month [1].

Starbucks estimates that the new technology will increase inventory counting frequency by eight times, leading to more accurate stock levels and reduced stock-outs. Additionally, the AI system is designed to automate restock orders, further streamlining the inventory management process. The company anticipates that this initiative will allow baristas to spend less time in the backroom and more time crafting beverages and connecting with customers [1].

This technological advancement is part of Starbucks' broader strategy to create the "coffeehouse of the future," as outlined by CEO Brian Niccol in an investor call last July. The company is also focusing on incorporating healthier products, such as sugar-free beverages and coconut water, and expanding its protein offerings, including protein lattes and protein cold foam, scheduled for release on September 29 in the U.S. and Canada [1].

The adoption of AI in customer service is not limited to inventory management. According to a recent report, the AI for Customer Service Market is projected to reach USD 73.99 billion by 2032, expanding at a compound annual growth rate (CAGR) of 24.92% from 2025 to 2032. This growth is driven by increasing demand for personalized customer experiences, rapid adoption of chatbots and virtual assistants, and the rising need for 24/7 automated support. The U.S. AI for Customer Service Market is expected to grow from USD 3.43 billion in 2024 to USD 20.02 billion by 2032, with a CAGR of 24.56% [2].

References:
[1] https://www.seattletimes.com/business/starbucks-to-use-ai-to-track-inventory-free-up-baristas-to-connect/
[2] https://www.globenewswire.com/news-release/2025/09/04/3144227/0/en/AI-for-Customer-Service-Market-to-Reach-USD-73-99-Billion-by-2032-Driven-by-Chatbots-ML-Software-BFSI-and-Global-Digital-Adoption-Research-by-SNS-Insider.html