Starbucks 34 89 Volume Spike to 680M Lands 149th Rank Amid Cost Cutting Strategy

On August 22, 2025, Starbucks (SBUX) recorded a trading volume of $0.68 billion, a 34.89% increase from the previous day, ranking 149th in market activity. The stock closed with a 0.20% decline, reflecting investor sentiment amid operational adjustments.

Starbucks announced plans to reduce production at its five U.S. coffee roasting and packaging facilities from seven to five days per week starting in January. This move, reported by Bloomberg, aligns with CEO Brian Niccol's broader cost-cutting strategy following weak demand for premium beverages in the U.S. The company also capped salary increases for North American employees at 2% as part of its fiscal discipline measures. The facilities in Georgia, South Carolina, Pennsylvania, Nevada, and Washington state will prioritize efficiency while maintaining supply for in-store and retail coffee products.

The strategy of buying the top 500 stocks by daily trading volume and holding them for one day yielded a total profit of $2,340 from 2022 to the present. This approach generated a cumulative return of 23.4%, indicating moderate performance but underscoring the conservative nature of volume-based trading strategies.