Stagwell shares surge 11.27% intraday after OPPO appoints its Singapore agencies for PR and media partnerships.

Friday, Jan 16, 2026 9:44 am ET1min read
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Stagwell surged 11.27% intraday after OPPO appointed its Singapore-based agencies Allison Worldwide and Assembly for a high-profile PR and media partnership. The deal, following a competitive pitch, underscores Stagwell’s global capabilities in integrated marketing and AI-driven campaigns. Concurrently, Stagwell’s strategic moves—including a Harvard OpenDP partnership for privacy-enhanced AI marketing, a new Singapore headquarters, and leadership appointments—reinforced its growth narrative. Analyst upgrades, including a "Buy" at Needham with a $7.25 price target, further buoyed investor sentiment. The OPPO win, combined with expansion initiatives and institutional support, directly fueled the intraday rally.

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