Stagwell and Allison Worldwide Appoint Margaret Key as CEO of Allison Asia and Executive Director of Asia Pacific.

Allison Worldwide and Stagwell have appointed Margaret Key as CEO of Allison Asia and Executive Director of Asia Pacific. Key, a veteran communications executive, will be based in Singapore and start her new role on October 1.

Allison Worldwide and its parent holding company, Stagwell, have appointed Margaret Key as the CEO of Allison Asia and Executive Director of Asia Pacific. Key, a veteran communications executive, will be based in Singapore and commence her new role on October 1, 2025 [1].

Key's appointment comes at a pivotal time for both brands, as they look to bolster their Asia Pacific communications capabilities and client support. She will oversee the growth of Allison Asia in the region, including expansion plans and business strategy, and as Executive Director of Asia Pacific, she will steer regional market development and integrate client engagement across the Stagwell network [1].

Prior to joining Stagwell, Key served as the CEO of Publicis' MSL Group, Asia Pacific, where she spearheaded the transformation of a fragmented agency into a cohesive regional network and delivered significant business growth and expansion. She also has extensive experience at Edelman and Burson-Marsteller, Asia Pacific [1].

Key's appointment underscores Stagwell's commitment to driving effectiveness and improving business results for its clients. The appointment signals an exciting new chapter for Allison's Asia Pacific clients and communications business, as Key brings more than two decades of strategic expertise and visionary leadership to the dual role [1].

Allison Worldwide and Stagwell's move to appoint a high-profile executive like Key reflects their strategic vision for the region. Key's dual role is intended to turbocharge growth in Asia by giving her access to Stagwell's suite of tools as Allison looks to expand its team and consider acquisitions in the region [1].

In addition to her new roles, Key will assess Allison's footprint in Asia and develop a roadmap for the next five years, focusing on key sectors such as tech, auto, industrial, and finance, which have grown significantly in the region [1].

Key's appointment is a significant milestone for both Allison Worldwide and Stagwell, as they aim to deepen their cultural relevance, accelerate innovation, and drive sustained growth for their clients in the Asia Pacific region [1].

References:
[1] https://www.prweek.com/article/1929753/allison-worldwide-appoints-margaret-key-asia-ceo
[2] https://www.tradingview.com/news/tradingview:255e087755604:0-allison-transmission-coo-acquires-3-000-shares/
[3] https://www.prnewswire.com/news-releases/allison-worldwide-and-stagwell-bolster-apac-capabilities-in-naming-margaret-key-as-ceo-allison-asia-and-stagwells-executive-director-asia-pacific-302536101.html
[4] https://www.morningstar.com/news/pr-newswire/20250822ny56567/allison-worldwide-and-stagwell-bolster-apac-capabilities-in-naming-margaret-key-as-ceo-allison-asia-and-stagwells-executive-director-asia-pacific