Staffbase's VOICES Awards Highlight the Strategic Shift to ROI-Driven Internal Communication Platforms

The modern workplace is undergoing a quiet but profound revolution: the rise of strategic internal communication platforms as mission-critical tools for driving retention, productivity, and cost savings. At the heart of this shift is Staffbase, whose 2025 VOICES Awards and the case studies of its clients—Eventbrite, IKEA, XPERI, and Stanley Black & Decker—provide a blueprint for how enterprise SaaS solutions can transform organizational culture and deliver measurable ROI.

Why Internal Communication Matters Now More Than Ever
The 2025 International Employee Communication Impact Study underscores the stakes: 63% of employees cite poor communication as a reason to consider leaving their jobs, while only 9% of non-desk workers report being “very satisfied” with workplace communication. These gaps aren't just operational inefficiencies—they're a drag on profitability.

Enter Staffbase, a platform designed to bridge these divides. Its VOICES Awards winners exemplify how its tools are being leveraged to tackle everything from employee engagement to crisis management.

Case Studies: How Staffbase's Clients Are Turning Communication into ROI

1. Eventbrite: Redefining Launches as Cultural Moments

Eventbrite's rebranding campaign around its new intranet, “Backstage,” wasn't just a tech rollout—it was a cultural movement. By gamifying adoption (e.g., scavenger hunts, naming contests) and securing leadership buy-in, the company achieved a 97% employee registration rate within 30 days. The result? A “10-star” rating from users and a tool that became synonymous with the company's live-events DNA.

Key Takeaway: Staffbase's platform allows companies to turn routine tech upgrades into moments of employee alignment, fostering loyalty in an era of high turnover.

2. Stanley Black & Decker: Speed and Cost Savings in Crisis

When Stanley Black & Decker migrated to Staffbase in just 70 days during the holiday season, it wasn't just about keeping up with competitors—it was about survival. The payoff? A 61% registration rate in 10 days, $3.2M in cost savings, and alignment improvements that resonated at the board level.

Key Takeaway: For industrial giants like Stanley, internal communication platforms are no longer “nice to have”—they're existential tools for rapid adaptation.

3. XPERI: Creativity Meets Empathy

XPERI's AI-powered claymation video, “Twas the Night Before R&R Week,” isn't just whimsical—it's a masterclass in emotional resonance. With a 55% email open rate and heartfelt employee feedback, the campaign proved that creativity in communication can boost well-being and retention.

Key Takeaway: Staffbase's platform enables companies to blend innovation with empathy, a winning formula in an era where employees demand more than transactional tools.

The Broader Trends Driving Demand

The VOICES Awards and the study reveal three seismic shifts in the enterprise software landscape:

1. Trust Gaps are Closing

2. Employees trust their immediate supervisors most, but Staffbase users rate their platforms even higher. This signals that well-designed SaaS tools can amplify leadership's reach.

3. Non-Desk Workers are the Next Frontier

4. With only 9% of non-desk workers satisfied with communication, there's a $10B+ opportunity to serve this under-served segment. Staffbase's mobile-first design and localized content tools (e.g., IKEA's “Co-worker Reporter Program”) are already addressing this.

5. Crisis Communication is a Competitive Advantage

6. During disruptions, companies with Staffbase outperform peers: 68% of users rate crisis comms as effective, vs. 52% average.

Investment Implications: Why Staffbase is a Buy

The data points to a clear thesis: Staffbase is positioned to capitalize on secular growth in enterprise SaaS. Here's why investors should pay attention:

• ROI-Driven Metrics: The platform's ability to link communication tools to retention (reducing turnover costs), productivity (speeding up onboarding), and cost savings (e.g., Stanley's $3.2M) creates a defensible moat against competitors.
• Scalable Monetization: As companies expand globally, Staffbase's regional customization (e.g., 61% intranet adoption in Germany vs. 31% in Switzerland) positions it to capture market share in fragmented regions.
• Valuation: While Staffbase isn't yet public, its trajectory mirrors peers like Slack (WORK) and ServiceNow (NOW) in the early 2010s—tools that started as “nice to have” and became operational necessities.

Risk Factors: Over-reliance on large enterprise clients could expose Staffbase to sector-specific downturns, but its focus on measurable outcomes (not just vanity metrics) reduces this risk.

Conclusion: The ROI of Trust

Staffbase's 2025 VOICES Awards aren't just a pat on the back for its clients—they're a roadmap for the future of work. In an era where employee retention costs companies an average of $15,000 per departure, platforms that reduce churn and amplify trust are the ultimate growth engines.

For investors, the signals are clear: Staffbase is not just a SaaS company—it's a strategic asset in the battle for employee hearts and minds. As the divide between communication haves and have-nots widens, this is one platform that's primed to win.

Final Call: Staffbase's blend of measurable outcomes, scalability, and emotional intelligence makes it a top-tier investment opportunity in the enterprise software space. For those willing to bet on the future of work, this is a name to watch.