Stablecoin's Rise Driven by Institutional Adoption and Binance's Strategic Bet

Binance Futures has announced the launch of pre-market trading for WLFIUSDT perpetual contracts, marking a strategic move to expand its offerings in the derivatives market. The new contract will become available at 16:30 (Eastern Time) on August 23, with a maximum leverage of 5x. This development aligns with Binance's ongoing efforts to provide traders with enhanced access to emerging digital assets and to support market liquidity for projects with growing adoption. Perpetual contracts allow traders to speculate on price movements without an expiration date, making them a popular instrument for long-term exposure to the underlying asset [3].

World Liberty Financial (WLFI), the project behind the stablecoin USD1, has been steadily expanding its reach across major crypto platforms. The company’s USD1 stablecoin, which is pegged 1:1 to the U.S. dollar and backed by reserves such as U.S. treasuries and cash deposits, recently became available on Coinbase, one of the largest digital asset exchanges in the world. This listing represents a significant milestone for WLFI as it aims to drive broader institutional and retail adoption of its stablecoin technology [2]. The availability of USD1 on such platforms enhances its utility as a reliable medium for transactions, payments, and DeFi activities.

The growing traction of USD1 is underscored by recent data showing that WLFI has already minted 10% of its total stablecoin supply, amounting to $205 million, for its treasury. This brings the total USD1 supply to $2.4 billion, positioning the stablecoin as the sixth-largest by market capitalization. The majority of USD1 is issued on BNB Chain, with additional distributions on Ethereum and Tron. The project has also introduced the USD1 Points Program, a mechanism designed to reward users who contribute to the stablecoin’s adoption across exchanges. This initiative reflects WLFI’s broader strategy to incentivize usage and drive market participation [4].

The stablecoin has already seen adoption in large-scale institutional transactions, including a $2 billion investment in Binance and the settlement of proceeds for Bullish Exchange’s IPO. These developments highlight USD1’s increasing credibility and utility in high-value, real-world applications. Meanwhile, WLFI’s treasury now holds over $464.8 million in digital assets, with USD1 making up the largest portion of its holdings. This strategic asset allocation further supports the stablecoin’s stability and confidence in its reserve model [4].

As the crypto market continues to evolve, the integration of stablecoins into major trading platforms and derivatives markets is expected to play a pivotal role in shaping the future of digital finance. The launch of WLFIUSDT on Binance Futures underscores this trend, offering traders a new instrument to hedge or speculate on WLFI’s price movements. With USD1’s growing adoption and Binance’s strong market presence, the new perpetual contract is likely to attract attention from both retail and institutional participants seeking exposure to this emerging stablecoin [3].

Source:

[1] World Liberty Financial’s Stablecoin USD1 Now Available on Coinbase (https://www.businesswire.com/news/home/20250822028641/en/World-Liberty-Financials-Stablecoin-USD1-Now-Available-on-Coinbase)

[2] Binance Futures will launch pre-market trading for WLFIUSDT perpetual contracts (https://www.panewslab.com/en/articles/5dba331a-026f-4dcf-a9e8-62a7e0415239)

[3] Trump's World Liberty Financial mints 10% of USD1 supply for Treasury (https://cryptoslate.com/trumps-world-liberty-financial-mints-10-of-usd1-supply-for-treasury/)