Stablecoin Market Growth: A Complex Picture with Varied Figures and Challenges
ByAinvest
Saturday, Sep 13, 2025 8:21 am ET1min read
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The stablecoin market has seen substantial growth in recent years, with retail adoption and utility-driven use cases driving demand. According to a report by AMBCrypto, the stablecoin market hit a record retail adoption in 2025, with transfers under $250 alone totaling $5.84 billion in August. This surge in consumer-level activity is attributed to stablecoins' ability to solve issues such as high banking fees and slow transfers, particularly in emerging markets [1].
The diversity of stablecoins and the varying methodologies used by different platforms to calculate market capitalization contribute to the reported discrepancies. CoinMarketCap, for instance, tracks around 150 stablecoins, while CoinGecko and DefiLlama report data for approximately 300 stablecoins each. These differences in coin coverage and calculation methods result in varying totals [2].
USDT remains the dominant stablecoin, holding 57% of the market, but new coins like USDe are gaining traction. According to AMBCrypto, USDe has become the third-largest player in the stablecoin market, highlighting a trend towards market diversification [1].
Morgan Stanley forecasts a 22% increase in the stablecoin market in 2025, with continued growth expected. This growth is supported by the expanding utility of stablecoins and the increasing regulatory clarity in emerging markets. As stablecoins become more integrated into traditional financial systems, their role as a core pillar of crypto liquidity is solidifying [1].
In conclusion, the stablecoin market has reached a significant milestone, with market capitalization approaching $300 billion. While discrepancies in reporting highlight the challenges in tracking this dynamic sector, the growth in retail adoption and utility-driven use cases underscores the potential for continued expansion. As the market matures and regulatory frameworks evolve, stablecoins are poised to play a pivotal role in the global financial ecosystem.
The stablecoin market has reached $301 billion, according to CoinMarketCap, with CoinGecko and DefiLlama reporting slightly lower figures. Variations in reported totals stem from differences in how each platform calculates market capitalization and coverage. Morgan Stanley forecasts a 22% increase in the stablecoin market in 2025, with continued growth expected.
The stablecoin market has reached a significant milestone, with CoinMarketCap reporting a market capitalization of $301 billion. This figure is notably higher than the $289 billion reported by DefiLlama and the $291 billion reported by CoinGecko. The discrepancies highlight the challenges in accurately tracking the fast-growing stablecoin sector, which has seen a significant increase in both market size and utility.The stablecoin market has seen substantial growth in recent years, with retail adoption and utility-driven use cases driving demand. According to a report by AMBCrypto, the stablecoin market hit a record retail adoption in 2025, with transfers under $250 alone totaling $5.84 billion in August. This surge in consumer-level activity is attributed to stablecoins' ability to solve issues such as high banking fees and slow transfers, particularly in emerging markets [1].
The diversity of stablecoins and the varying methodologies used by different platforms to calculate market capitalization contribute to the reported discrepancies. CoinMarketCap, for instance, tracks around 150 stablecoins, while CoinGecko and DefiLlama report data for approximately 300 stablecoins each. These differences in coin coverage and calculation methods result in varying totals [2].
USDT remains the dominant stablecoin, holding 57% of the market, but new coins like USDe are gaining traction. According to AMBCrypto, USDe has become the third-largest player in the stablecoin market, highlighting a trend towards market diversification [1].
Morgan Stanley forecasts a 22% increase in the stablecoin market in 2025, with continued growth expected. This growth is supported by the expanding utility of stablecoins and the increasing regulatory clarity in emerging markets. As stablecoins become more integrated into traditional financial systems, their role as a core pillar of crypto liquidity is solidifying [1].
In conclusion, the stablecoin market has reached a significant milestone, with market capitalization approaching $300 billion. While discrepancies in reporting highlight the challenges in tracking this dynamic sector, the growth in retail adoption and utility-driven use cases underscores the potential for continued expansion. As the market matures and regulatory frameworks evolve, stablecoins are poised to play a pivotal role in the global financial ecosystem.
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