SRM Entertainment Rebrands to Tron Inc. Adopts TRON Ticker

SRM Entertainment, Inc. has officially rebranded to Tron Inc. and will adopt “TRON” as its new ticker symbol on the Nasdaq Capital Market, effective July 17, 2025. This strategic shift aligns with the company's new focus on managing a treasury primarily composed of tron (TRX) tokens. The company's CUSIP number, 85237B101, remains unchanged.

Tron Inc. claims to be the world’s largest publicly traded corporate holder of TRX, with current holdings exceeding 365 million tokens. The company's share price has seen a significant rise since announcing this treasury strategy, reflecting investor confidence in the new direction. CEO Rich Miller highlighted the strategic importance of TRX in global payments and financial infrastructure, citing its low costs and fast transaction capabilities.

Miller stated, “We believe that TRX will continue to play a critical role in building the next generation global payment rail and a more inclusive financial infrastructure with 24/7 low cost and fast transaction capability.” This rebranding is part of a broader strategy to align the company with the TRON protocol, known for its low-cost stablecoin transactions. The change in ticker symbol to "TRON" formalizes this transition and signals to investors the company's new focus on blockchain infrastructure and decentralized finance (DeFi) adoption.

Tron Inc. continues to operate a wholly owned subsidiary that designs, develops, and manufactures custom merchandise, including toys and souvenirs, for major theme parks globally. This hybrid business model combines a crypto-treasury play with a traditional theme park merchandise supplier. Future performance may depend on risk controls around TRX custody, liquidity, and accounting, as the company's objective parallels that of other firms incorporating altcoins into their balance sheets.

The rebranding to Tron Inc. marks a significant milestone in the company's history, transitioning from a traditional entertainment and merchandise company to a leading player in the blockchain and cryptocurrency sector. The change in ticker symbol to "TRON" is expected to attract more investors interested in the potential of blockchain technology and decentralized finance. The company's holding of over 365 million TRX tokens positions it as a major player in the cryptocurrency market, with the potential to influence the future of blockchain infrastructure and stablecoin transactions.