Square Launches Square Handy in Japan at ¥44980 to Target Asia Cashless Payment Surge

Square Inc. has introduced the Square Handy, a compact mobile point-of-sale (POS) terminal tailored for Japan’s evolving digital commerce landscape. The device, weighing approximately 300 grams and rated IP54 for dust and water resistance, features a 6.2-inch touchscreen and supports contactless transactions via major Japanese credit and debit cards. Designed for small businesses and entrepreneurs, the Square Handy integrates with Square’s POS app, offering inventory management, order processing, and invoicing tools to streamline operations in retail and restaurant environments [1]. Priced at ¥44,980, the terminal is available immediately and operates via Bluetooth and Wi-Fi, eliminating reliance on cellular networks—a feature Square highlights as a solution for rural or low-coverage areas [1].

The launch reflects Square’s strategic push into Asia, where cashless payment adoption is accelerating. The company’s ecosystem, which includes cross-border transaction capabilities, aims to differentiate it from local competitors such as Rakuten and PayPay, which have established extensive retail partnerships. Square Handy’s compatibility with iOS and Android devices further reduces hardware dependency, allowing users to leverage existing smartphones or tablets for seamless integration [1]. However, the company has not disclosed device-specific pricing beyond the initial cost, stating transaction fees will align with its standard structure: 2.6% plus ¥10 per in-person payment [1].

Industry observers note that Square’s success in Japan hinges on its ability to address local market nuances. While the Handy’s portability and cloud-based functionality align with global trends toward mobile commerce, widespread adoption may require tailored education for small business owners about Square’s broader tools, including data analytics and customer management [1]. Regulatory compliance also remains a critical factor, given Japan’s stringent payment processor regulations focused on data security and financial stability.

Square’s expansion into Japan complements its international growth strategy, following market entries in Australia, Canada, and the UK. By emphasizing hardware affordability and cloud-based services, the company aims to lower barriers for small businesses transitioning to digital payments. The launch underscores Square’s commitment to fostering a flexible, technology-driven retail ecosystem, positioning itself as a key player in Japan’s ongoing digital payment transformation.

Source: [1] [Square Announces Square Handy for Japanese Market] [https://square.kaia.io/].