Sprout Social and Canva Partnership Streamlines Design-to-Publishing for Social Media Management

Sprout Social has launched a new integration with Canva, allowing brands to send finished designs directly to Sprout publishing without leaving Canva. This integration streamlines workflows, reduces errors, and empowers brands to scale their presence with compelling visual content. As the most comprehensive social media management platform to offer this integration, Sprout enables brands to strengthen their social presence with engaging content that captures attention and cuts through the crowded social landscape.

Sprout Social (NASDAQ: SPT), a leading social media management software provider, has announced a significant integration with Canva, the leading all-in-one visual communication platform. This new feature allows brands to send finished designs directly from Canva to Sprout's publishing platform, streamlining workflows and reducing errors. As the most comprehensive social media management platform to offer this integration, Sprout aims to empower brands to scale their social presence with compelling visual content.

The integration enables users to send finalized visuals from Canva directly into Sprout as draft posts, complete with captions, tags, profile groups, and scheduled times. This one-click workflow eliminates the need for manual transfers between systems, addressing a critical pain point in social media management. The strategic timing of this integration aligns with the current market dynamics where short-form video is delivering the highest ROI and commanding the most marketing investment in 2025.

FedEx, an early adopter, has reported significant time savings and improved efficiency in their social media operations through this integration. This suggests that the new feature is particularly valuable for large organizations with complex approval processes. The integration addresses the need for structured handoff processes between creative and social teams, which is a common challenge in enterprise settings.

Sprout Social's CMO, Scott Morris, stated, "In an era where every brand is competing for attention on social, the ability to seamlessly move from creative concept to published content is a decisive advantage." This integration makes it faster and easier for brands to share visually striking content that captures attention and builds deeper audience connections.

Anwar Haneef, GM and Head of Ecosystem at Canva, added, "By connecting Canva directly with Sprout Social, we’re bridging two of the most powerful social media tools to create an even faster path from idea to impact." This integration removes common handoff challenges, giving creative teams a direct path to share assets with social managers for review and scheduling.

Matthew Wallace, Manager of Global Social Media at FedEx, noted, "With the new Canva integration in Sprout Social, our team at FedEx can move faster while keeping every piece of content on-brand. Eliminating the extra steps of downloading and uploading saves us valuable time, and having everything flow directly from Canva into Sprout's Publishing Calendar makes it simple to stay consistent across all of our channels."

This new integration is available today and is set to enhance the efficiency and effectiveness of social media content production for brands of all sizes.