Sprout Social Acquires NewsWhip to Enhance Predictive Media Intelligence

Sprout Social has acquired NewsWhip, expanding its footprint in the predictive intelligence market. The combined solution empowers brands and publishers to navigate the digital media landscape with real-time, AI-powered intelligence. This enables them to engage with speed, precision, and purpose, turning predictive intelligence into social action. The acquisition brings a proactive approach to media and social management for enterprises.

Sprout Social, a leading provider of cloud-based social media management software, has acquired NewsWhip, a pioneer in AI-powered, predictive media intelligence. The acquisition aims to enhance Sprout Social’s predictive intelligence capabilities and accelerate its AI roadmap.

The acquisition will integrate NewsWhip’s real-time monitoring and AI agents with Sprout Social’s suite of solutions. Together, they will offer brands and publishers a comprehensive view of the media and social landscape, enabling them to detect critical signals and dive deeper into audience resonance. This integration will empower enterprises to turn insights into confident action, providing a strategic advantage in navigating the digital media landscape.

NewsWhip, founded in 2011, specializes in identifying the stories that the media and public care about most using social engagement data. Its technology monitors millions of news and social media signals per hour, surfacing rising narratives and delivering predictive, context-rich alerts. The company has been recognized by G2 as a High Performer across four categories in the summer 2025 reports [1].

Sprout Social, with its intuitive platform, offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. The company’s software operates across all major social media networks and digital platforms. The acquisition will deepen Sprout Social’s Listening capabilities, accelerating its AI roadmap over the next several years [2].

The financial details of the acquisition include $55 million in cash and up to $10 million in performance-based cash earnouts applicable over the next two years. The acquisition, which closed on July 29, 2025, was funded with Sprout’s revolving credit facility and cash on its balance sheet [3].

Paul Quigley, co-founder and CEO of NewsWhip, will step into the role of General Manager for Sprout’s Listening business, overseeing both NewsWhip and Sprout’s Listening products. The integration of NewsWhip’s technology into Sprout Social’s platform is expected to deliver significant value to customers and establish a leading position in the rapidly growing predictive intelligence market [4].

References:
[1] https://www.globenewswire.com/news-release/2025/07/30/3124174/0/en/Sprout-Social-Acquires-NewsWhip-Enhancing-Predictive-Intelligence-Capabilities-and-Accelerating-AI-Roadmap.html
[2] https://www.globenewswire.com/news-release/2025/07/30/3124174/0/en/Sprout-Social-Acquires-NewsWhip-Enhancing-Predictive-Intelligence-Capabilities-and-Accelerating-AI-Roadmap.html
[3] https://www.globenewswire.com/news-release/2025/07/30/3124174/0/en/Sprout-Social-Acquires-NewsWhip-Enhancing-Predictive-Intelligence-Capabilities-and-Accelerating-AI-Roadmap.html
[4] https://www.globenewswire.com/news-release/2025/07/30/3124174/0/en/Sprout-Social-Acquires-NewsWhip-Enhancing-Predictive-Intelligence-Capabilities-and-Accelerating-AI-Roadmap.html