Sprout Social Acquires NewsWhip for $65 Million, Expands Listening Business.

Sprout Social has acquired NewsWhip Media from The Associated Press for $65 million. The deal includes $55 million in cash and up to $10 million in performance-based earnouts. The NewsWhip team will join Sprout Social, bringing expertise and innovation to enhance the companies' offerings. Paul Quigley, NewsWhip's co-founder and CEO, will lead Sprout's Listening business as General Manager.

Sprout Social, a leading provider of cloud-based social media management software, has acquired NewsWhip Media, a pioneer in AI-powered, predictive media intelligence, for $65 million. The deal includes $55 million in cash and up to $10 million in performance-based earnouts. The acquisition aims to expand Sprout Social's predictive intelligence capabilities and accelerate its AI roadmap.

NewsWhip's technology monitors millions of news and social media signals per hour, surfacing rising narratives and delivering predictive, context-rich alerts. This integration will enable Sprout Social to offer a more comprehensive view of the media and social landscape, allowing brands and publishers to detect critical signals and act on them more effectively.

Paul Quigley, NewsWhip's co-founder and CEO, will lead Sprout's Listening business as General Manager. The acquisition closed on July 29, 2025, and was funded using Sprout's revolving credit facility and cash on its balance sheet.

The acquisition is expected to enhance Sprout Social's offerings and establish a leading position in the rapidly growing predictive intelligence market. The companies believe that the integration of NewsWhip's real-time insights and innovative AI agents will accelerate Sprout's AI roadmap over the next several years.

References:
[1] https://www.globenewswire.com/news-release/2025/07/30/3124174/0/en/Sprout-Social-Acquires-NewsWhip-Enhancing-Predictive-Intelligence-Capabilities-and-Accelerating-AI-Roadmap.html