Spotify Unveils In-App Chat Feature to Boost Social Interactions

Spotify has introduced a new in-app chat feature to enhance social interactions among users. The feature allows one-on-one conversations and is available to users who have previously interacted through shared playlists or other collaborative features. Users can initiate chats by sending a request and view conversations in the "Messages" section of the app. The chat feature supplements existing sharing methods and will expand to additional regions soon.

Spotify has announced the rollout of a new in-app messaging feature, designed to enhance social interactions among users. This feature allows one-on-one conversations between users who have previously interacted through shared playlists or other collaborative features. The new messaging system is available to both premium and free users over the age of 16 in select markets, initially in Latin and South America, and will expand to the U.S., Canada, Brazil, the EU, the U.K., Australia, and New Zealand in the coming weeks [1].

Users can initiate chats by sending a request to someone with whom they have previously shared content. Once a request is approved, the conversation can begin. The messages are accessible through the "Messages" section in the app, which can be found by tapping on the profile picture. The feature supports text responses and emoji reactions, and messages are secured with industry-standard encryption [2].

This new feature is part of Spotify's ongoing effort to make its platform more interactive and competitive. Last year, Spotify introduced comments on podcasts and a redesigned feed with a focus on video, and this messaging feature is seen as a further step in that direction. The company has faced challenges in recent years, with some artists withdrawing their catalogs over revenue-sharing concerns, and the new feature is part of Spotify's strategy to consolidate its position as a central platform for music discovery and sharing [2].

While the new messaging feature offers users a more integrated way to share content and communicate, it may also add to the app's growing complexity. Some users have expressed concerns about the increasing number of features and the potential for the app to become overwhelming. However, Spotify has addressed these concerns by allowing users to disable the messages feature through the app's settings [1].

Spotify's Chief Product and Technology Officer, Gustav Söderström, hinted at the upcoming interactive changes during the company's quarterly call last month. The new messaging feature seems to be a significant step towards a more interactive consumer experience on the app [1].

References:
[1] https://techcrunch.com/2025/08/26/spotify-launches-a-messages-feature-in-a-bid-to-become-more-social/
[2] https://www.arabnews.com/node/2613090/media