Spotify Trading Volume Surges 43.72% to $15.73 Billion Ranking 72nd in Market Activity

On April 3, 2025, Spotify Technology (SPOT) saw a trading volume of $15.73 billion, marking a 43.72% increase from the previous day and ranking 72nd in the day's stock market activity. However, the stock price fell by 1.24%.

Spotify has launched several significant upgrades to its ad platform, aimed at bridging the gap between audio engagement and advertising investment. The Spotify Ad Exchange (SAX) is now globally available, integrating with major demand-side platforms like Google DV360, Magnite, and soon Yahoo DSP and Adform. This expansion enhances Spotify’s programmatic reach, allowing advertisers to target specific audiences more effectively.

Advertisers can now create custom audiences in Ads Manager, matching their first-party data with Spotify users to build lookalike segments. Additionally, new lower-funnel objectives such as app installs and web traffic optimization have been introduced, shifting the focus from brand-building to performance marketing. Spotify's measurement suite has also been upgraded with a revamped Spotify Pixel, a new Brand Lift solution, and partnerships with DoubleVerify, IAS, AppsFlyer, and Kochava.

Spotify has introduced Generative AI Ads, enabling advertisers to produce customizable audio spots at no extra cost. Currently available in English with North American accents, this feature will soon expand to UK English. These tools address the underinvestment in digital audio by providing marketers with advanced targeting, attribution, and automation capabilities. With 675 million users in 180 markets and an average of two hours of daily listening by free users, Spotify offers a high-attention environment for unobtrusive brand messaging.

Video consumption on Spotify has increased by 44% year over year, creating visual inventory and signaling a shift in how platforms once considered “audio-only” should be planned and categorized. These tools make it easier for marketers to integrate Spotify into their omnichannel strategies, lowering creative barriers and strengthening attribution signals. With these upgrades, Spotify is evolving from a music platform into a full-funnel advertising solution, positioning itself as an essential component of the modern media plan.