Spotify Stock Plummets 1.76 as $1.38 Billion Volume Ranks 53rd Amid Global Price Hike Push

On August 5, 2025, Spotify Technology (SPOT) closed with a 1.76% decline, trading at a volume of $1.38 billion—a 44.85% drop from the previous day—ranking 53rd in market activity. The stock’s performance coincided with a strategic price adjustment across key markets. The company announced plans to increase premium subscription rates in Europe, Latin America, Africa, South Asia, and the Asia-Pacific region, raising monthly fees by 9% in Europe to €11.99 from €10.99. This follows a similar U.S. price hike in 2024, signaling a broader effort to enhance revenue amid rising operational costs.

The move comes after Spotify reported a second-quarter loss and a weaker-than-expected Q3 outlook, despite a record high in monthly active users. Management attributed the price increase to balancing subscriber growth with profitability, leveraging cost-cutting measures and expanded video content to retain engagement. The company also highlighted a recent positive shift in U.S. market dynamics following Apple’s approval of a subscription update, which allows external payment links—a potential boost for user acquisition.

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