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Spotify Raises US Prices: A Bullish Case for SPOT Stock in 2026
ByAinvest
Thursday, Jan 22, 2026 4:52 pm ET1min read
SPOT--
Spotify has raised US subscription prices, with monthly fees for individual plans increasing to $12.99. The move aims to bolster revenue and improve profitability in a competitive streaming landscape. Despite the announcement, shares fell nearly 4%. The price hike follows prior US price increases and comes as the company enters 2026 under new leadership. Spotify has faced criticism from artists, and its stock has undergone a pullback, currently down 34.8% from its peak.
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