Spotify & ElevenLabs: Expanding AI-Narrated Audiobooks

Spotify, the world's leading music streaming service, has taken a significant step towards expanding its audiobook library by partnering with ElevenLabs, a prominent AI voice provider. This collaboration aims to bring more AI-narrated audiobooks to the platform, potentially transforming the audiobook landscape and offering new opportunities for listeners and authors alike.



Spotify's foray into the audiobook market began in 2019, when it launched its audiobook distribution platform, Findaway Voices. The platform initially accepted digitally recorded audiobooks from specific partners, with each recording undergoing review before publishing. Now, with the partnership with ElevenLabs, Spotify is set to welcome a surge in AI-narrated audiobooks, as ElevenLabs is one of the most recognizable AI voice providers in the market.

Authors can now use ElevenLabs to narrate their audiobooks in 32 languages, with a wide selection of synthetic voices to choose from. While the free version of the software only provides 10 minutes of text-to-voice per month, the $99 monthly Pro subscription allows for 500 minutes of narration, roughly the length of the average audiobook. This accessibility and affordability could democratize audiobook production, making it more cost-effective for smaller authors and easier to create audiobooks of older, backlist titles that would otherwise be ignored.

Spotify's partnership with ElevenLabs comes two years after its collaboration with Google Play Books to offer AI-narrated audiobooks. As AI technology continues to advance, Spotify plans to partner with more companies to expand its audiobook library, potentially leading to a surge in AI-narrated titles. However, this rise in AI-generated audiobooks is expected to stir considerable debate within the publishing community, with some industry professionals arguing that these AI recordings may compromise the overall quality of audiobooks for listeners.

While Spotify firmly believes in the power of human narration, it also recognizes the potential of digital voice-narration to grow and expand the audiobook market. The company plans to mark all AI-narrated titles with metadata and clearly identify them to listeners in book descriptions, ensuring transparency and allowing listeners to make informed decisions about their listening choices.

In conclusion, Spotify's partnership with ElevenLabs is set to bring more AI-narrated audiobooks to the platform, potentially transforming the audiobook landscape and offering new opportunities for listeners and authors. As AI technology continues to advance, the publishing community will need to grapple with the implications of AI-narrated audiobooks on the job market for human narrators and the broader audiobook industry ecosystem. Listeners, too, will need to consider the quality and authenticity of AI-narrated audiobooks and how they compare to those narrated by humans.