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Sportz Interactive Appoints Blair Richardson to Lead European Expansion
ByAinvest
Wednesday, Sep 3, 2025 2:48 pm ET1min read
Sportz Interactive has appointed Blair Richardson as Director of Business Development to lead the company's expansion in Europe and the UK. Richardson has over two decades of experience in sports, entertainment, and digital media, having worked at Reuters, ScribbleLive, and Chatsuite. He will oversee SI's regional initiatives and support the company's plans in the region, which includes working with organizations such as the International Olympic Committee, NBA, UEFA, Disney, and Formula One.
Sportz Interactive (SI), a leading player in sports technology and fan engagement, has appointed Blair Richardson as Director of Business Development to spearhead the company's expansion in Europe and the UK. Richardson brings over two decades of experience in sports, entertainment, and digital media, having previously held key roles at Reuters, ScribbleLive, and Chatsuite [1].Richardson's career highlights include serving as Business Development & Sponsorship Manager, Commercial Director – Sport & Entertainment at Reuters, and leading business development and content acquisition at ScribbleLive. He co-founded Chatsuite, an AI chatbot platform that created fan engagement products for organizations such as FC Barcelona, BBC, Eurosport, and Getty Images. Most recently, he held leadership roles at Monterosa, Hex Digital, and Rehab Agency, delivering campaigns for global brands like Nike, NBA, and Formula 1.
Under Richardson's leadership, SI aims to leverage its AI-driven, technology-first approach to drive growth in the European and UK markets. The appointment follows SI's commitment to delivering world-class digital transformation capabilities to sports organizations worldwide, with existing global customers including the International Olympic Committee, NBA, UEFA, Disney, and Formula One [1].
Raghav Mehta, SVP – International Leagues & Federations at SI, expressed his delight in welcoming Richardson to the team. "His unique blend of sports and entertainment expertise, combined with a proven track record of driving innovation through partnerships with some of the world’s biggest brands, makes him the perfect leader to guide our growth in Europe and the UK," said Mehta.
References:
[1] https://www.medianews4u.com/blair-richardson-joins-sportz-interactive-as-director-of-business-development/
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