Sportsbet.io Bridges Sports, Crypto, and Culture with New Ambassadors

Four new ambassadors have joined Sportsbet.io’s “Join the Crypto Experience” program, expanding the platform’s roster of creators and influencers who embody the brand’s ethos of fun, fast, and fair engagement. The new additions include Kofoworola Adetimilehin, a football commentator and content creator known for redefining women’s coverage of the sport; Benjamin Dimah, a crypto and gaming influencer focused on educating users on digital asset benefits; Rachel Ochanya, a beauty pageant winner who combines style with sport; and MC Galaxy, a Nigerian entertainer known for his football predictions. These appointments highlight Sportsbet.io’s continued momentum in building a diverse, cross-disciplinary team that bridges sports, entertainment, and cryptocurrency [1].

The expansion follows a growing trend of the platform securing high-profile partnerships and promotions. In January 2025, South African boxing influencers announced their ongoing collaboration with Sportsbet.io, expressing satisfaction with the partnership’s progress and looking forward to future initiatives. The company’s ambassador program has become a key component of its marketing strategy, leveraging influencers to engage audiences and promote the use of crypto in betting [2].

Sportsbet.io has continued to strengthen its presence in Africa, a market where the platform has made significant inroads. Recently, the company hosted an “Ahead of the Game” event in Lagos, Nigeria, where it collaborated with football icon Nwankwo Kanu. The event featured an Arsenal vs. Manchester United Premier League match and included a 1 BTC giveaway and a 250mBTC donation to Kanu’s charity, the Kanu Heart Foundation. Kanu signed a four-year deal as a Global Ambassador for Sportsbet.io, joining a list of notable personalities including hip-hop artists King Kaka, Tekno Miles, and Cassper Nyovest [3].

Kanu’s involvement with Sportsbet.io underscores the company’s strategy of aligning with influential figures to promote crypto betting. The football legend has already seen the positive impact of cryptocurrency in his work with the Kanu Heart Foundation, which has received Bitcoin donations. His partnership with Sportsbet.io includes appearances in promotions and special activities, further amplifying the platform’s visibility in key markets [3].

Founded in 2016 as part of Yolo Group, Sportsbet.io has positioned itself as a leader in the crypto sports betting industry. The platform differentiates itself through innovative features such as a fast cash-out function, withdrawal times under 90 seconds, and an extensive range of betting options across major sports and eSports. It has also achieved industry milestones, such as a $42 million jackpot win in December 2023, which came from a $50 spin on the site [1].

The “Join the Crypto Experience” initiative continues to gain traction as Sportsbet.io expands its outreach across Africa and beyond. With the addition of these new ambassadors and ongoing high-profile collaborations, the company is reinforcing its brand as a fun and trustworthy platform for crypto betting, while also contributing to broader discussions around the role of digital assets in sports and entertainment.

Source:

[1] Four new ambassadors sign for Sportsbet.io (https://africanmediaagency.com/four-new-ambassadors-sign-for-sportsbet-io/)

[2] SA Boxing Talk (https://www.facebook.com/saboxingtalk/posts/continuing-our-journey-with-sportsbetio-and-we-couldnt-be-happier-with-how-our-c/1246347550840051/)

[3] Nigeria and Arsenal legend Nwankwo Kanu signs for ... (https://ameyawdebrah.com/nigeria-and-arsenal-legend-nwankwo-kanu-signs-for-sportsbet-io/)