Splash Beverage shares surge 20.04% intraday after Senor Frog’s selects Chispo Tequila as house brand in US and Caribbean markets.

Splash Beverage Group surged 20.04% intraday after announcing that Senor Frog’s, a prominent restaurant chain, selected Chispo® Tequila as its house brand across locations in Florida, the Bahamas, and Mexico. The partnership, Splash’s first high-profile national hospitality collaboration, validates Chispo’s market positioning and distribution strategy, with management highlighting its strategic alignment with the brand’s quality and customer appeal. The news preceded an equity line restructuring (announced January 26), but the partnership’s immediate visibility and sales potential were the primary catalysts for the sharp intraday rally.