Splash Beverage Group shares rise 10.24% intraday on positive market sentiment and stock volatility.

Splash Beverage Group Inc. surged 10.24% intraday as positive market sentiment drove the stock higher, despite underlying financial challenges. The company’s shares opened at $1.38, reached a high of $1.69, and settled at $1.46 by 11:32:50 EST on December 2, 2025. While the firm reported a 70% three-year revenue decline, a -283.5% pretax profit margin, and significant debt burdens, investors appeared to pivot focus toward speculative optimism about potential strategic recalibrations or market share recovery. The Price to Book ratio of 0.47 and hints of resilience in brand strategy fueled cautious bullishness, aligning with the intraday rally. The movement reflects a short-term market reaction prioritizing perceived turnaround potential over current fiscal headwinds.