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The New Space Race: Podcast Links and Growth on YouTube
ByAinvest
Friday, May 23, 2025 11:22 am ET1min read
The article discusses podcast links, focusing on their growth and popularity, particularly on YouTube. The author highlights the increasing trend of podcasts being published on the platform, and invites readers to explore the links provided.
YouTube, a subsidiary of Alphabet Inc., has recently launched a new weekly chart to highlight the most-watched podcasts on its platform [1]. This move is part of the company's strategy to compete with Spotify and Apple in the rapidly evolving audio market. The new chart, which ranks US podcasts based on total watch time, provides increased visibility for podcasters and helps viewers find trending content.The debut of the Weekly Top Podcast Shows Chart saw "The Joe Rogan Experience" top the list, followed by "Kill Tony" and "Rotten Mango." Other notable podcasts include "48 Hours" by CBS News, "Club Shay Shay" hosted by Shannon Sharpe, "This Past Weekend" starring Theo Von, and Megyn Kelly's podcast [1].
YouTube's new ranking feature is expected to mirror tools offered by competing platforms, providing podcasters with better cost-per-mile (CPM) rates, which is a significant economic advantage [1]. The platform has already surpassed Spotify and Apple Podcasts as the top platform where Americans consume podcasts, generating more than one billion monthly active views [1].
The rise of video podcasts has been a defining theme in the 2025 media Upfronts, as platforms compete for advertisers seeking high-engagement formats. Spotify, for example, reported over $100 million in global payouts to podcasters in the first quarter of this year [1].
Nonetheless, YouTube remains the dominant player in terms of creator revenue and audience scale. The growth of podcasts on the platform is a testament to the increasing trend of video content consumption, particularly among younger audiences.
References:
[1] https://nypost.com/2025/05/16/media/youtube-releases-list-of-most-popular-podcasts/
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