Southwest Airlines shares fall 4.07% intraday despite announcing free WiFi partnership with T-Mobile.

Southwest Airlines Co. declined 4.07% in intraday trading, despite the announcement of a new partnership with T-Mobile US, Inc. to offer free unlimited WiFi for all Rapid Rewards Members beginning Oct. 24, 2025. This collaboration aims to enhance customer experience by providing connectivity on all Southwest flights at no extra cost. The news highlights Southwest's commitment to customer satisfaction and technological advancement, which typically would be seen as a positive development. However, the stock's decline suggests that other factors, such as market sentiment or broader economic conditions, may be influencing the stock price.