Southeast Toyota Finance Ranked Highest in Dealer Satisfaction by J.D. Power

Southeast Toyota Finance ranked highest in overall dealer satisfaction among captive mass market automotive finance lenders for the third year in a row, according to the J.D. Power 2025 U.S. Dealer Financing Satisfaction Study. The company has consistently ranked above the segment average in dealer satisfaction, with a score of 874. SET Finance offers financing and leasing options to Toyota dealers and their consumers, focusing on supporting consumers and dealers to better serve their customers. The company continues to innovate and transform through its SPARK initiative.

Southeast Toyota Finance (SET Finance), a captive financial services company dedicated to providing exceptional experiences for Toyota customers in the Southeast, has been ranked No. 1 in overall dealer satisfaction among captive mass market-prime automotive finance lenders for the third consecutive year. This achievement was reported by the J.D. Power 2025 U.S. Dealer Financing Satisfaction Study [1].

The company, part of World Omni Financial Corp, has consistently ranked above the segment average in dealer satisfaction, with a score of 874. This score is 120 points above the segment average, highlighting the company's commitment to excellence and innovation in the automotive finance sector. The study, which surveyed 5,035 auto dealer financial professionals, measures satisfaction across five segments of lenders, including captive premium-prime, captive mass market-prime, non-captive national-prime, non-captive regional-prime, and non-captive sub-prime.

Southeast Toyota Finance has been a pioneer in the automotive finance industry, offering a wide range of financing and leasing options since its inception in 1981. The company's focus on supporting both consumers and dealers has been a key factor in its success. By providing solutions that align with the goals of Toyota dealers, SET Finance has become a trusted partner in the region.

The company's commitment to innovation is evident through its SPARK initiative, a strategic effort designed to modernize operations and enhance both dealer and customer experiences. This initiative underscores SET Finance's dedication to continuous improvement and staying ahead in the rapidly evolving automotive finance landscape.

In addition to its financial services, Southeast Toyota Finance offers a comprehensive portfolio of dealer loans, including inventory financing, real estate, and construction loans. The company's strong dealer relationships and customer service have driven customer and dealer loyalty, contributing to its market leadership in finance and lease options for new Toyota vehicles within its footprint.

Southeast Toyota Finance is a subsidiary of JM Family Enterprises, Inc., a privately held company with $22.8 billion in revenue and more than 5,000 associates. The company is headquartered in Deerfield Beach, Florida, and serves the Toyota dealers in Alabama, Florida, Georgia, North Carolina, and South Carolina.

The J.D. Power 2025 U.S. Dealer Financing Satisfaction Study is a comprehensive measure of auto dealer satisfaction, providing valuable insights into the performance of automotive finance companies. The study's findings highlight the exceptional service and support provided by Southeast Toyota Finance, underscoring its position as a leader in the industry.

References:
[1] https://www.globenewswire.com/news-release/2025/08/18/3135243/0/en/Southeast-Toyota-Finance-Ranked-Highest-in-Overall-Dealer-Satisfaction-by-J-D-Power.html