Sony's Q3 2024: Unpacking Contradictions on Leadership Roles and Tariff Strategies
Thursday, Feb 13, 2025 6:17 am ET
These are the key contradictions discussed in Sony's latest 2024Q3 earnings call, specifically including: Yoshida's Role and Future Plans, and Sony's Approach to Tariffs:
Games and Network Services Growth:
- Sales for the Games and Network Services segment increased 16% year-on-year to $1,682.3 billion, with operating income rising 37% to $118.1 billion.
- The increase was driven by higher sales of hardware and third-party software, as well as higher revenue from network services and improved profitability of hardware.
Music Segment Performance:
- The Music segment's sales rose 14% year-on-year to $481.7 billion, with operating income up 28% to $97.4 billion.
- Growth was attributed to increased streaming revenue and the impact of the consolidation of eplusinc.
Electronics and Imaging Segment Challenges:
- Sales for the Electronics and Imaging segment decreased 4% year-on-year to $704.5 billion.
- Decreased unit sales of televisions and a focus on high-value products impacted sales, but the segment remains stable with a slight increase in unit sales year-on-year in the imaging market.
Financial Services Segment Dynamics:
- Financial services revenue increased 18% year-on-year to $718.5 billion, primarily due to gains invested in Sony Life.
- Operating income decreased 30.9 billion year-on-year, mainly due to the absence of significant gains from market fluctuation in Sony Life.

Games and Network Services Growth:
- Sales for the Games and Network Services segment increased 16% year-on-year to $1,682.3 billion, with operating income rising 37% to $118.1 billion.
- The increase was driven by higher sales of hardware and third-party software, as well as higher revenue from network services and improved profitability of hardware.
Music Segment Performance:
- The Music segment's sales rose 14% year-on-year to $481.7 billion, with operating income up 28% to $97.4 billion.
- Growth was attributed to increased streaming revenue and the impact of the consolidation of eplusinc.
Electronics and Imaging Segment Challenges:
- Sales for the Electronics and Imaging segment decreased 4% year-on-year to $704.5 billion.
- Decreased unit sales of televisions and a focus on high-value products impacted sales, but the segment remains stable with a slight increase in unit sales year-on-year in the imaging market.
Financial Services Segment Dynamics:
- Financial services revenue increased 18% year-on-year to $718.5 billion, primarily due to gains invested in Sony Life.
- Operating income decreased 30.9 billion year-on-year, mainly due to the absence of significant gains from market fluctuation in Sony Life.

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