Sony Group (SNE) Soars 5.26% on Entertainment Revenue Surge

Sony Group's stock surged 5.26% in pre-market trading on August 7, 2025, driven by a series of positive developments within the company's entertainment divisions.

Sony Group Corp. has raised its earnings forecast following a robust performance from its entertainment divisions. The company's music unit has become a reliable pillar, contributing significantly to its overall growth. Despite the threat of new U.S. tariffs, Sony's strong entertainment demand has helped mitigate the impact, with the company now estimating a tariff impact of around 70 billion yen on its operating income.

Sony's profit surged 23% in the last quarter compared to the previous year, driven by increased demand for games, network services, imaging solutions, and sensors. The company's network business has also seen a rise in subscribers to its online services. Sony has revised its full-year profit forecast to 970 billion yen, up from the earlier projection of 930 billion yen, although it remains lower than the previous fiscal year's earnings.

One of the standout successes among Sony’s entertainment franchises is the latest “Demon Slayer” animation movie, which has been performing well at the box office. This, along with other strong entertainment offerings, has contributed to the company's positive outlook.