Sony Ditches In-House Production for Xperia Phones: Report

Sony has reportedly stopped manufacturing its own Xperia phones. The company has removed "smartphones" from its manufacturing-focused websites in Thailand and China. However, the Xperia 1 VII, launched earlier this month, is being manufactured with the help of a third-party company. This shift brings high-end devices into the same bucket as mid-range devices, which have been made through third-party makers for a while.

Sony has reportedly discontinued the manufacturing of its own Xperia phones, removing references to smartphones from its manufacturing-focused websites in Thailand and China. This move follows the launch of the Xperia 1 VII, which is being produced by a third-party company. This shift brings high-end devices into the same category as mid-range devices, which have long been made through third-party manufacturers.

The decision to outsource Xperia production comes amidst a broader trend in the smartphone industry, where many companies are turning to third-party manufacturers to reduce costs and increase production efficiency. Sony's move may be seen as a strategic response to these market dynamics.

Sony's foundry division has been approached by new potential clients such as AMD and Sony, according to a report by DigiTimes. This indicates a growing interest in Samsung's foundry services, which could potentially lead to increased production capacity and revenue for Samsung Foundry. However, it remains to be seen how this shift will impact Sony's financial performance and market position in the smartphone industry.

For investors, this development warrants close attention. The impact of Sony's decision on its financial health and market share will be crucial to monitor. As the smartphone market continues to evolve, companies must adapt their manufacturing strategies to remain competitive.

References:
[1] https://wccftech.com/samsung-deal-with-nintendo-for-switch-2-soc-marks-a-rare-defeat-for-tsmc/