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Sonos to Raise Prices Due to US Tariffs on Vietnam and Malaysia
ByAinvest
Wednesday, Aug 6, 2025 5:20 pm ET1min read
Sonos plans to increase prices on some products due to tariffs on Vietnam and Malaysia, where devices are manufactured. The company will raise prices later this year, but it's unclear which products will be affected or how much prices will increase. It's recommended to purchase items on your Sonos wish list as soon as possible.
Sonos Inc. has announced plans to increase prices on certain products later this year, citing tariffs on Vietnam and Malaysia, where its devices are manufactured [1]. The price hikes come as the company aims to recover from a tumultuous 2024, marked by customer frustration over a botched app release and a subsequent sales decline.The company reported revenue of $344.8 million in the fiscal third quarter, which ended June 28, beating the $325 million average analyst estimate [1]. Sonos shares gained more than 5% in late trading following the earnings report, indicating investor confidence in the company's turnaround efforts.
Tom Conrad, the tech industry veteran appointed as CEO in July, has emphasized the company's return to its founding principles of craftsmanship, customer-first design, and innovation. He has canceled plans for a streaming video player, known as Pinewood, to focus on improving the mobile app and software updates for existing products [1].
Sonos has released seven major and nine minor software updates for its whole home audio platform in the last 90 days, including an update for the $399 Ace headphones that enhanced sound quality and added a new TrueCinema feature [1]. The company's roadmap extends through fiscal 2026 and beyond, with Conrad's leadership aiming to restore consumer trust and drive growth.
Given the uncertainty surrounding which products will be affected and the extent of the price increase, consumers are advised to purchase items on their Sonos wish list as soon as possible.
References:
[1] https://www.bloomberg.com/news/articles/2025-08-06/sonos-to-raise-its-hardware-prices-this-year-due-to-tariffs
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