Sonoco Products' stock experiences MACD and KDJ death crosses on its 15-minute chart.

Sonoco Products' 15-minute chart has triggered a MACD Death Cross and a KDJ Death Cross, as of August 18th, 2025 at 09:45. This suggests that the stock price has the potential to continue declining, with momentum shifting towards the downside and potentially leading to further decreases.

Sonoco Products' (SON) 15-minute chart has recently triggered a MACD Death Cross and a KDJ Death Cross, as of August 18th, 2025 at 09:45. This development suggests that the stock price has the potential to continue declining, with momentum shifting towards the downside and potentially leading to further decreases.

The MACD (Moving Average Convergence Divergence) Death Cross occurs when the MACD line crosses below the signal line, often indicating a bearish trend. Similarly, the KDJ (Kaufman Adaptive Moving Average) Death Cross, where the K-line crosses below the D-line, also suggests a reversal in the stock's momentum. These indicators, when combined, provide a strong signal that the stock's price may continue to fall.

The technical indicators are not the only factors to consider. Sonoco Products reported earnings of $1.37 per share for the quarter, missing the consensus estimate of $1.44. The company's revenue was up 17.7% compared to the same quarter last year, but the earnings miss may have contributed to the recent technical sell-off. Despite this, several analysts have upgraded the stock, with Wells Fargo & Company, Wall Street Zen, and Raymond James Financial all increasing their price targets and ratings [1].

Institutional investors hold approximately 77.69% of Sonoco Products' shares, with a significant portion of these investors recently adjusting their positions. For instance, ING Groep NV reduced its stake by 56.8% in the first quarter, while Northern Trust Corp, Wellington Management Group LLP, and others have increased their holdings. Despite these changes, Sonoco Products' short interest has been increasing, reaching 4.42% as of July 15, 2025, indicating some pessimism among investors [2].

While the technical indicators suggest a bearish trend, it is essential for investors to consider other factors, such as the company's fundamentals and the broader market conditions. Sonoco Products' recent earnings report and the increasing short interest may warrant further investigation, but the technical signals should not be ignored. As always, investors should conduct thorough research and consider their risk tolerance before making any investment decisions.

References:
[1] https://www.marketbeat.com/instant-alerts/filing-ing-groep-nv-trims-stake-in-sonoco-products-company-nyseson-2025-08-06/
[2] https://www.marketbeat.com/stocks/NYSE/SON/short-interest/