Sonic SVM Launches World’s First Operational Market for Human Attention as On-Chain Asset

The Sonic SVM team has introduced the Sonic SVM Attention Capital Market, a protocol designed to be the world’s first operational market for human attention as a programmable, on-chain asset. This launch is built on the Hypergrid Shared State Network (HSSN) architecture and represents a significant shift in how digital attention is tracked, valued, and transacted within the Web3 ecosystem.

Chris Zhu, a key figure in the team, emphasized the innovative nature of this protocol, stating, “We’ve created more than just technological infrastructure—we’re launching a new economic paradigm where attention becomes a first-class asset class.” The protocol aims to systematically capture, quantify, and redistribute human attention as programmable capital, recognizing it as a valuable resource in the information age.

The Sonic SVM protocol introduces a new asset class by operationalizing the attention economy through structured, on-chain mechanisms that convert digital engagement into quantifiable capital. This is achieved through four core innovations: the Attention Capital Funnel, the Authority Score System, Programmatic Attention Metrics, and the Attention Flywheel.

The Attention Capital Funnel channels off-chain awareness into measurable on-chain actions, providing decentralized applications (dApps) with actionable growth metrics and performance benchmarks. The Authority Score System, inspired by PageRank, allocates value across the ecosystem by scoring both individual programs and their contributions to the broader network. Programmatic Attention Metrics measure engagement across fixed epochs using a dual-lens model, tracking both user activity and economic throughput. The Attention Flywheel acts as a feedback loop, allowing dApps to channel their earned rewards into further user acquisition and engagement.

The Sonic SVM team highlights that, until now, attention in crypto has been recognized as valuable but never properly measured or fairly monetized. The protocol creates a meritocratic system where developers are directly rewarded based on verifiable user engagement, rather than token speculation or venture backing. This shift in incentives toward real usage and measurable interaction offers tangible benefits across the ecosystem. Developers receive a sustainable funding mechanism tied directly to engagement, enabling them to build and scale based on actual utility. Users benefit from more functional, responsive applications as developers are rewarded for delivering real value and experience-driven design. The Network advances through an ecosystem of high-quality, user-validated applications, fostering long-term viability and meaningful participation.

The result is a digital economy where capital flows to value creators, not just market movers, anchoring the future of Web3 in measurable merit. The Sonic SVM team has released a detailed whitepaper outlining the technical architecture and economic framework of the Attention Capital Market. The protocol is slated to enter public testnet in June 2025, with a mainnet launch targeted for the third quarter of the year. Developers interested in participating in the testnet or exploring opportunities to build within the Attention Capital Market ecosystem can visit the project’s website and follow its social channels for updates and registration details.