Sonic Partners with Kaito to Reward Social Media Engagement with 25% Airdrop Allocation

Sonic has integrated with Kaito, a web3 data platform, in a strategic move aimed at blending social media discussions with on-chain rewards. This collaboration is timed with Sonic’s Sn 2 airdrop, with a renewed focus on rewarding active X contributors who add value to $S’s growing ecosystem through meaningful conversations.

The official announcement states that for season 2 of the S airdrop, users who post quality content and help grow the conversation around Sonic on Twitter will earn Yap points that count toward their airdrop allocation. These points will be retroactively tracked from the start of the season on June 18, 2025.

This move revolutionizes how cryptocurrency enthusiasts engage with airdrops, shifting from DeFi actions to social-driven incentives. Previously, users had to interact with decentralized applications (dApps), hold tokens, or lock liquidity to qualify for an airdrop. However, web3 is evolving, and Sonic aims to lead this transformation by turning off-chain influence into legitimate value.

Sonic will leverage Kaito’s Yapper Leaderboard to track and incentivize users whose posts bolster the Sonic project. Users can post educational materials, product reviews, or support the brand through optimistic commentary. The reward model will focus on relevancy, quality, and contribution, rather than vanity metrics like impressions or likes.

Sonic Labs CEO Michael Kong commented on the new integration, stating, "With Kaito Yaps, we’re giving real weight to the people pushing Sonic forward on social media through insights, research, and quality content that drives awareness. If you’re shaping the narrative, it’s only fair that you should share in the upside."

Kaito founder and CEO Yu Hu praised Sonic for using Kaito to launch their Yapper Leaderboard, believing the move underscores how the crypto project values its community and individuals supporting its vision.

The process for earning Sonic rewards through X is straightforward. Starting June 18, Sonic will use Kaito to track all X posts that mention Sonic with meaningful discussions aimed at enriching the brand. It will reward enthusiasts who post insightful content about Sonic’s ecosystem updates, technology, and DeFi applications. Those who publish research or education threads to bolster brand awareness will receive $S giveaways. The goal is to participate in positive engagement that helps more people understand Sonic.

Sonic has transformed its airdrop models, even introducing a giveaway dedicated to American users, venturing into a territory that most crypto entities avoid due to unclear regulations. This initiative involves a series of rewards and incentives for users who actively engage with Sonic's content on Kaito's platform. This includes participating in discussions, sharing content, and completing challenges related to the $S brand. By doing so, users can earn points and other rewards, which can be redeemed for exclusive merchandise, in-game items, and other perks.

This partnership is a significant move for Sonic, as it seeks to leverage the power of community engagement to drive brand awareness and loyalty. By partnering with Kaito, Sonic can tap into a platform that specializes in fostering active user participation and interaction. This collaboration is expected to create a more vibrant and engaged community around the $S brand, ultimately benefiting both Sonic and its users.

The partnership also highlights the growing importance of community engagement in the gaming industry. As competition intensifies, brands are increasingly looking for ways to differentiate themselves and build stronger connections with their audiences. By rewarding active engagement, Sonic and Kaito are setting a new standard for how brands can interact with their communities and create lasting value for their users.