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Upexi, a publicly traded consumer products firm, has made a strategic move to build a digital assets treasury by raising $100 million to purchase Solana (SOL) in April. This decision has significantly boosted its share price. The firm is now raising an additional $200 million, partly to acquire more SOL, which its Chief Strategy Officer, Brian Rudick, describes as the "end-game winning, high-performance blockchain."
Rudick highlights Solana's robust ecosystem, which includes a large network of users, developers, and applications across various sectors such as DeFi, DePIN, and AI. He emphasizes that Solana benefits from both high-performance blockchain technologies and significant network effects, having launched in 2020.
Upexi's shares have seen a substantial increase, rising nearly 39% to $7.24 on Wednesday, pushing its weekly gain to 65%. Solana (SOL) has also jumped nearly 7% on the day to $173, reaching its highest price in more than a month. Upon closing its latest fundraising rounds,
anticipates having approximately 1.65 million SOL in its treasury, making it the largest publicly traded Solana treasury with a value of around $284 million, based on the current Solana price.Rudick explains that Upexi's business model focuses on growing Solana per share through multiple value accrual mechanisms, including accretive capital raises. With the stock trading at a premium to book value and strong investor appetite, the firm decided to move forward with the fundraise. Upexi has taken inspiration from Strategy’s accumulation playbook, which has helped the Bitcoin treasury company amass a significant amount of Bitcoin.
However, Upexi is leveraging Solana’s proof-of-stake architecture to be more proactive and potentially less risky. This allows the firm to stake its treasury assets to earn yield and buy locked SOL at a discount, notching gains for its shareholders. Rudick emphasizes that Upexi aims to increase shareholder value in a risk-prudent manner, avoiding excessive leverage and on-chain activities that may heighten risks.
Upexi's strategy resonates well with both crypto and traditional investors, as evidenced by the firm's shares jumping by more than 100% over the past six months. The firm remains committed to its crypto strategy, believing that as digital asset legislation passes in the U.S. and more institutions move into the space, Solana and Upexi are well-positioned to benefit significantly.

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