Solana News Today: Solana Overtakes Ethereum as Corporate Treasuries Embrace Digital Yields

Fitell Corporation Completes Purchase of 216.8 million PUMP Tokens^[1]

The crypto bull market remains robust, driven by institutional adoption of Solana-based assets and strategic corporate investments. Fitell Corporation (NASDAQ: FTEL), an Australia-based entity rebranding as "Solana Australia Corporation," has allocated $1.5 million to purchase 216.8 million PUMP tokens, the native token of the Pump.fun launchpad on Solana. This move underscores growing confidence in Solana's ecosystem, where Pump.fun recently surpassed Hyperliquid in daily revenues. Fitell's treasury now includes both PUMP and 49,200 SOL tokens (acquired via a $10 million allocation), reflecting a deliberate diversification strategy to capture long-term growth in decentralized finance (DeFi) and tokenized assetsNasdaq-Listed Fitell Adds PUMP tokens To Solana Treasury^[2].

Solana in the corporate treasury: winning strategy compared to Ethereum^[3]

Institutional interest in Solana is accelerating, with Cantor, a Wall Street brokerage, initiating coverage of three Solana-focused companies-DeFi Development (DFDV), Upexi (UPXI), and Sol Strategies (HODL)-assigning them "overweight" ratings. The firm argues that Solana's technological advantages-higher transaction speeds, lower fees, and a rapidly expanding developer base-make it a superior corporate treasury asset compared to Ethereum. For instance, Upexi holds 1.8 million SOL (worth $331 million) and generates $26 million annually in staking rewards, while DeFi Development's $189 million SOL treasury is positioned to benefit from Solana's DeFi infrastructure8 Companies with SOL Treasuries^[4].

The Rise of Solana Digital Asset Treasury Companies^[5]

Market dynamics further support the bull case. PUMP's market cap surged 90% in a month to $2.5 billion, despite a 30% drop in trading volume to $466.8 million. Open interest remains near $190 million, and the token's price hovers around $0.00707. Analysts note that institutional purchases, such as Fitell's, could reshape perceptions of meme tokens by linking them to real protocol revenues. Pump.fun's model-recycling platform fees into token buybacks and burns-creates deflationary pressure, aligning tokenholder value with ecosystem growthSolana’s Institutional Moment: SOL Digital Asset Treasuries^[6].

Fitell Invests $1.5 Million in PUMP Tokens, What Will Be the Impact?^[7]

Corporate rebranding and strategic reallocations signal long-term commitment. Fitell plans to deploy its SOL and PUMP holdings into structured yield products, while Sol Strategies Inc. (HODL) operates validators staking 260,000 SOL to generate 6–8% annualized yields. Meanwhile, Forward Industries (NASDAQ: FORD), backed by Galaxy Digital and Multicoin Capital, has raised $1.65 billion to build a 6.8 million SOL treasury, positioning itself as a hybrid of public company and DeFi participant. These moves reflect a broader trend of firms treating digital assets as core balance-sheet components rather than speculative bets8 Companies with SOL Treasuries^[8].

The Rise of Solana Digital Asset Treasury Companies^[9]

The Solana ecosystem's institutionalization is outpacing Ethereum's. Companies like Mercurity Fintech and BIT Mining are securing $200–300 million in funding to expand Solana treasuries, while Cantor predicts a 2.5% network share for public Solana DATs (Digital Asset Treasuries). This contrasts with Bitcoin's slower institutional adoption, as firms now prioritize assets with yield generation and DeFi integration. For example, Solmate's $300 million PIPE financing, led by ARK Invest and the Solana Foundation, highlights the Middle East's growing role in on-chain financeSolana’s Institutional Moment: SOL Digital Asset Treasuries^[10].